Today, we stand on the brink of a brave new world, with a brave new way to tell time.
Today, we Defy.
I've been fascinated by the road wrist watches have gone down in the last decade. While supe'd up watches are nothing new, I myself as a young child pined over a "limited edition Dick Tracey communicator watch!", they've been trying their best to incorporate new technology as fast as they can. Why? Because they've all but died to the 35 and under crowd, who turn to their cell phones for the time, just as they turn to them for just about anything else.
"Black microblasted titanium case, Black titanium bracelet with blue lateral inserts, Deployant buckle, Unidirectional rotating black carbon fiber bezel, Screw down crown and push buttons, Black dial with silver carbon fiber in center, Luminous hands, Small seconds subdial, Chronograph feature (Seconds, Minutes, Hours), Magnified date at the 12 o'clock, Tourbillon visible at the 11 o'clock, Scratch resistant sapphire crystal, Automatic mechanical movement, Water resistant to 1000 meters/ 3330 feet. Shock and high pressure resistant."
Who is this fantastically expensive watch for?
For what it's worth, wikiAnswer list the following as records for diving.
"A Navy diver submerged 2,000 feet (609.6 m), setting a record using the new Atmospheric Diving System (ADS hardshell suit), off the coast of La Jolla, CA, on Aug. 1 2007.
The deepest open circuit scuba dive was accomplished by Pascal Bernabé (Ralf Tech/WR1 Team) who on July 5, 2005 descended to 1,083 feet (330 m). The dive took place near Propriano, Corsica."
This is the problem I have with watches.
When they just tell time, they're fantastic. A gold watch, or pocket watch on a chain can be the perfect accent to a terrific outfit, and make a far better statement on your personal state-of-class than the snazziest smart phone ever can.
In a post-camera phone world (where the phone-in-one seemingly began), the gadget watch seems like a retro gag. Sure, it may have titanium plates, silver carbon fibre, and the ability to survive far more atmospheric pressure than the person wearing it, but can it play an mp3? Can it interact with GPS? Can I check my Gmail?
Zenith is a fantastic company who have produced quality time pieces for years.
And to be frank, I think they should stick to doing just that.
Photo source Zenith/Amazon